#1 Setting Brand*.
Talc-Free Formula.
16HR Ultra-Blurring Wear.

The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin!

16HR Longwear: Clinically proven to extend makeup wear up to 16 hours

Hydrating Formula: Hyaluronic acid-infused for ultra-comforting skin feel.

Instantly Blurs: Amino Acid and Silica Powders blur pores, fine lines and imperfections.

Comfortable Shine Control: 97% of users say this powder controls the look of shine on skin.**

Feels Breathable: 99% of users say this powder feels comfortable**

Cake-Free: 93% of users say this powder does not cake on skin**

Comfortable For All Skin Types, Including Dry Skin: 96% of users say this powder doesn’t leave skin feeling tight

Foolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time

No Photo Flashback: Truly translucent formula leaves no photo flashback

Shades for Virtually All Skintones: 97% of users say this powder works well on their skintone**
Talc-Free

Does not clog pores. Dermatologist-tested. Non-comedogenic.

Four Shades for Virtually All Skintones 

• Translucent: Perfect for Fair to Medium Skin Tones.
• Translucent Honey: Sets medium skin tones with olive and golden undertones.
• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
• Tone-Up Rose: Ideal for light to medium skin tones.

Key Ingredients

•Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections

•Amino Acids: Skin-compatible composition for undetectable, longwear benefits.

•Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin

• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches

• Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.

*Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Makeup Dollar Sales, 12 Months Ending December 2023

**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur

Usage