
Illuminate, brighten and replenish blonde, bleached or silver color-treated hair.
Size: 750ml
Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
Tamarind, Rose Petal & Coconut Essence
- Delivers 96% color retention after 10 washes*
- Extra gentle cleansing without stripping color
- Brightens, illuminates, and adds luminous, glossy shine
- Improves strength and elasticity while nourishing and smoothing
- Never dries out hair like typical purple shampoos
- Provides full spectrum color and heat protection
- Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color
- Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening
- Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine
- Advanced ColorLast System™ featuring:
- Chromaveil® and Heliogenol® for full spectrum color protection
- FlexShield Technology for heat protection
- A superior blend of vegan proteins derived from potatoes and soy for strength and repair
- Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance, and protect
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